Web search leader Google Inc. will supply online auctioneer eBay Inc. with Web search advertising outside the United States, and the two will join forces on “click-to-call” ads that link online shoppers to vendors, the companies said on Monday.

Paid search advertising lets marketers bid for ad space next to keyword search results.

EBay, whose shares were up 3 percent, said that for international online text advertising, it will rely exclusively on Google instead of Yahoo Inc., which in May struck a parallel deal to handle eBay’s U.S. ads.

The eBay contract is part of a string of deals for Google this month. It also plans to begin testing an ad-supported Web video syndication system with Viacom Inc.’s MTV Networks, and it has struck a deal to supply ads to MySpace users and other Web properties of News Corp..

Posted: 08|29|06 at 7:07 am. Filed under: UK News.