Setting Up An eBay Store

Published November 27th, 2006


Create an Identity.

Create an identity and security for your eBay business. Choose an ID which relates your products. Remember, theme your products and you will be viewed as an authority eBay seller. The best example in the case is “General Electric Corp” which is very indicative of what they do. You may choose to be different from the norm but this helps customers search your products. Choose a hard-to-crack password so that no one else can later access your store and your confidential business data. Set a secret question so that you can retrieve your password, just in case. Use the hint provided there or just be innovative to set this question. There you go, you have just completed setting up your ebay account. Once again, remember, Theme Your Ebay Store.

Email Verification
Ebay, being the largest and most secure online marketplace on earth, eBay will want you to verify contact details by asking you to respond to an email sent instantly. This is a one time affair; because email is the easiest and primary communication channel between you the seller and the buyer, eBay insists that sellers provide correct email IDs. You can easily understand the obvious reason behind this important step. The verification mail contains a hyperlink and clicking it will confirm your email as provided correct. Alternately you may also use the confirmation code available from the same mail to complete the registration. Try to do this as soon as possible right after you have registered for your eBay account.

Get Your Shop up the First Time
Now, how do you arrange your pages? The ‘SELL’ link on every eBay page is an easy to finish page. It guides step-by-step how you can upload your merchandize details, like description, photos (upto 3 photos free), title and subcategory etc. You can choose a designer storefront from the available for greater effect. Best advice is to just follow the flow and order. However, there are a few basic rules you must follow when creating your eBay template because your eBay template will be the one that customers will see, and you will be judged on your eBay store templates.

eBay Pricing Strategies
The crucial part lies ahead which is your prerogative. Set selling prices like start price and either/both of reserve and ‘buy now’ prices. Be careful with this; check their guidance denoted by ‘?’ mark if you are unsure. Equally important are offering different payment options, shipping details, and estimated cost of shipping/handling and any other information which is vital for the smooth transaction. Verify all over once with commercial point of view. Pricing strategies on ebay is a core critical point. How do you set the right price? Which price do you begin with? How long should you list your product for? And most importantly, how are your competitors doing it? Learn some of the common eBay Price Listing Strategies and you will be a long way ahead of your competitors!





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